Cultural intelligence is an important skill that all New Zealand leaders need right now. Cultural intelligence or CQ, is the ability to cross boundaries and operate and thrive in multiple cultures.
Māori and Pacific cultural intelligence can impact your effectiveness in negotiating a contract or marketing and branding yourself. It can also make a difference whether you thrive or fail in a cross cultural situation.
If New Zealand was a village of 100 people, 14 of them would be Māori, 11 would be Asian and 7 would be of Pacific descent.
Those populations are set to increase faster than New Zealand’s Pakeha population over the next two decades.
If you’re not actively developing and refining your Māori and Pacific cultural communications approach, you’re leaving money and opportunities on the table.
This programme is for leaders who:
Iulia is of Māori (Ngāti Hāua, Ngāti Hekeāwai) and Samoan descent and has been a director of Brown Pages since 2001. She is a multi-award winning journalist, public relations consultant and entrepreneur. Iulia has worked extensively with Māori and Pasifika communities in New Zealand and throughout the Pacific region for three decades. She also worked for her iwi as secretary of the Ngāti Hāua Iwi Trust in Taumarunui (2004-2016).
Iulia was a founding member of TVNZ's Māori Department where she worked as a journalist on Pacific show ‘Tagata Pasifika’ (1987-1997). She later ran her own PR company (2001-2012) serving a range of clients including TVNZ, Pacific Business Trust, Māori Television, Pacific Islands Chiefs of Police, FSANZ, Ministry of Health, Auckland Council etc. Iulia returned to journalism with Māori Television’s award-winning current affairs show ‘Native Affairs’ (2009-2017). More recently, Iulia completed a term as Head of News and Digital Content at Pacific Radio News.
By the end of the programme you will know how to: